I genuinely believe that buying second-hand is not just a temporary trend but rather an evolution of our consumer behaviour, especially considering the upcoming and much more conscious Gen Z. Thrifting should be as convenient and easy as walking into some fast fashion store, and Organigrowth is accomplishing just that. I love the concept because there’s this whole experience of doing something good for the environment while simultaneously having a great time and meeting new people. I am thrilled to watch the brand evolve and look forward to what’s to come.